Matt Bontrager
Truebooks CPA
- 14 day revenue
- $11.9k
- Days executed
- 14
- Return on ad spend
- 19.2x
- Ad spend
- $621
Figures are Meta ads manager.
The objective
Matt Bontrager, founder of Truebooks CPA, had spent years earning an organic audience of 40k on Instagram. The objective was to prove that audience could produce revenue on demand, and to raise his visual authority in the tax and accounting space while doing it.
The execution
The work started with the organic engine. A complete personal brand redesign so his content matched his expertise, and an inbound funnel built on the audience his posting had already earned, supported by email and SMS sequences.
Paid spend came last and stayed small. We were brought in as consultants to oversee the paid operation, because we understood his audience and what it actually responded to. The campaign retargeted the people his organic content had already warmed, inside a 14 day window. It did not go looking for strangers. It reminded people who already trusted him.
The results
The funnel produced $11,964 in sales inside those 14 days, on $621.25 of spend. Cold traffic does not convert at that rate. An organic audience that already trusts you does. The spend collected what the content had earned.